How to Succeed With Millennial Buyers

June 20, 2016

Technology is changing how we do things but, more important, it’s changing how we think, and understanding those changes is key to succeeding with the up-and-coming millennial generation, says Kit Yarrow, author of The New Consumer Mind.

To succeed with millennials, you need to understand how they use technology, how to validate their sense of individualism, and respond to their dominant emotions, she said.

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